Noom Diet Review

Plans & Pricing

Noom offers a variety of plans to suit every type of user. Here’s a look at the plans and pricing at the time of this review:

How it Works

Noom takes a comprehensive approach to wellness, helping you to better understand your relationship with food and to be more mindful of your habits. Dubbed “the last weight loss program you’ll ever need,” Noom provides you with the knowledge, resources and support you need to not only lose weight, but to keep it off for good.

When you sign up for Noom, you’ll answer a series of questions about your goals, lifestyle and current health status. Your answers will be used to generate your personalized plan and to determine an ideal daily calorie allotment for you.

Once you download the app and get set up, you’ll start receiving daily,“bite-sized” lessons centered around nutrition, physical activity, sleep, mindfulness and more. These lessons are designed to increase your health knowledge and build your confidence. Many will end with a task for you to complete, propelling you forward in your journey to better health.

Noom also offers a variety of tracking tools for food, exercise, weight, step counting and more. These resources can be extremely effective at helping you lose weight—multiple studies have demonstrated that people who track their daily dietary intake lose more weight than those who don’t.

Speaking of weight loss: Noom users that also adopt a healthy lifestyle can expect to lose one to two pounds per week. While some fad diets may promise larger or faster results, it’s important to keep in mind that research shows that people who achieve gradual and steady weight loss (about one to two pounds per week) are more likely to keep the weight off. And since Noom is helping you win at the weight loss long-game, this amount is just right.

The Food

Noom is not a diet delivery program—don’t expect to receive shipments of pre-made meals or packaged ingredients with fancy recipe cards. Instead, they provide the knowledge and guidance you need to make informed choices when shopping and preparing your own food.

And with Noom, you’ll never be told you what you can or can’t eat—they don’t believe in “good” or “bad” foods. They simply empower you to understand the basic principles of nutrition so you can make smart diet decisions on your own. Members are encouraged to eat a diet comprised primarily of fruits, vegetables, low-fat dairy, cooked grains and lean meats, poultry, fish and beans, since these foods dish out lots of nutrition, and provide a small amount of calories in a relatively large quantity. Foods that provide a lot of calories in a small quantity (think desserts and alcohol) are not off the table, though—Noom just encourages members to enjoy these foods sparingly.

To help members stick to these recommendations, Noom uses a color-coded system for foods:

• Noom Green Foods: These are water-rich foods that are low in calories and high in nutrients—a great recipe for feeling full and satisfied. Foods in this category include vegetables, fruits, non-fat dairy, egg whites and whole grains. 
• Noom Yellow Foods: These are foods with a mid-level caloric density, and a medium amount of healthy nutrients, like lean meats, starches and low-fat cheeses. These are encouraged in moderation.
• Noom Orange Foods: These are more calorie-dense foods like desserts, red meat and nuts. Noom suggests members enjoy these foods sparingly, pairing them with green foods to increase volume not calories, and being mindful of portion sizes.

Noom vs. The Competition

Here’s a look at how Noom compares to the popular weight loss program formerly known as Weight Watchers, WW:

The Bottom Line

Unlike other diet programs, which offer quick fixes and short-term solutions, Noom empowers users to change the behaviors preventing them from losing weight, and adopt a healthier lifestyle—culminating in weight loss results that actually last. With a personalized plan tailored to your goals and lifestyle, plus a whole host of helpful resources all at your fingertips, Noom checks all the boxes of an effective weight loss program.