Blue Apron Diet Review

Plans & Pricing

Blue Apron’s plans and pricing are simple, straightforward and flexible, which is welcomed when you’re tasked with planning a weight loss menu for yourself (and possibly dinners for the whole family, too). So let’s take a deeper look at how their plans and pricing work:

Plans

While there are a variety of menu categories to choose from—Chef Favorites, Family Friendly, Wellness, Fast & Easy and Veggies—you’re never locked into one category and can choose from all of them when planning your menu for the week. 

Those looking to lose weight will want to peruse the wellness category, where you’ll find Blue Apron’s calorie conscious, carb conscious, WW recommended and vegetarian options.

When signing up, you’ll select your:

• Servings per meal: Two or four
• Meals per week: Two, three or four

This determines your “plan,” although you’re able to change these settings at any time. Your plan settings also determine your pricing, which we’ll cover next.

Pricing

At the time of this review, Blue Apron meal kits start at $7.99 per serving. The price of your box is determined by the number of servings you choose (two or four) and the number of meals per week (two, three or four) you want. Shipping is a set $9.99 per box.

How It Works

From placing an order to getting a delicious, diet-friendly meal on the table, Blue Apron has made every step quick, easy and frustration-free. Here’s how it works:

Ordering Information

To get started, you’ll choose your menu preferences (don’t worry, this won’t lock you in; you can still select from any category when planning your menu), servings per meal and meals per week. At checkout, enter your payment details and choose your first delivery date. Once payment is confirmed, you’ll move on to the fun part: Building your first menu.

Each week you’ll be able to pick the recipes you want to receive—just make sure to make your selections before the cut-off day.

Your meal kit box will be shipped with insulated liners and ice packs to make sure everything stays fresh until you unpack it.

How the Meal Kits Work

Here’s what you’ll find inside your meal kit box:

• Full-color recipe cards with pictures and instructions for cooking each meal 
• Fresh ingredients for each meal
• Ice pack and insulated lining (Blue Apron has recycling instructions for all meal components on their website)

The only items you’ll need to have on hand are salt, pepper and oil.

Once you’re ready to cook, just follow along with the step-by-step instructions to prepare your recipe and enjoy a healthy, home-cooked meal.

The Food

Blue Apron has countless customer reviews that confirm the meals are tasty and easy to prepare. This is a testament to the company’s ingredient standard practices, which include sourcing the freshest ingredients possible from family-run farms, fisheries and ranchers.

Their suppliers never use any added hormones or sub-therapeutic antibiotics, and Blue Apron’s seafood is certified “Best Choice” or “Good Alternative” by the Monterey Bay Aquarium’s Seafood Watch—a highly respected non-profit organization recognized as an authority on seafood sustainability.

What’s on the Menu?

To give you a taste of what Blue Apron’s wellness meals have to offer, here are some sample meals—and their respective categories:

• Potato Hash & Eggs with Kale, Cheddar & Hot Sauce—WW Recommended, Vegetarian, Carb Conscious, 600 Calories or Less
• Mexican-Spiced Tilapia & Barley with Fresh Tomato Salsa & Creamy Cilantro Sauce—WW Recommended, Carb Conscious, 600 Calories or Less
• Seared Chicken & Kale Salad with Pear & Sesame-Dijon Dressing—WW Recommended, Carb Conscious
• Chickpea & Kale Grain Bowls with Fried Eggs & Sunflower Seeds—WW Recommended, Vegetarian
• Sheet Pan Miso-Ginger Salmon with Bok Choy & Spicy Sweet Potatoes—WW Recommended, 600 Calories or Less
• Oregano Chicken & Fresh Tomato Pan Sauce with Farro & Zucchini—WW Recommended, Vegetarian, Carb Conscious, 600 Calories or Less

Nutrition

In addition to using fresh, responsibly-sourced ingredients, Blue Apron provides nutritional information for each recipe up to 10 days in advance. The nutritional labels include the recipe’s ingredient list, nutrient breakdown, daily values and allergen information, which ensures you’re able to choose the options that will best align with your dietary needs and personal preferences.

Blue Apron vs The Competition

Now that we’ve covered the basics of Blue Apron, you may be wondering how they compare to other meal kit companies, especially for those who are focused on healthy eating and weight loss. So let’s see how they stack up to other top meal kit delivery services, to help you make an informed decision:

The Bottom Line

Blue Apron isn’t a formal weight loss plan, but we think it’s an excellent option for dieters who already know how they need to eat for weight loss and just need a hand in the kitchen. It’s especially great for anyone following a WW plan since tracking is integrated and PersonalPoints have been calculated for each recipe.

We love Blue Apron’s focus on sustainability, sourcing and high food standards. It means that quality is infused in every ingredient in every box that gets delivered to your doorstep—and customers can taste the difference. So if you’re a savvy dieter looking to make healthier meals at home, Blue Apron tops the list.